The Ashridge study found, among other things:
- Media hype has produced a largely untrue image of Generation Y, which may be restricting their potential in the workplace and society.
- Just like any other group of human beings, Generation Y is made up of individuals. There are wide variations in their attitudes and behaviour.
- The generational landscape is complex, with many different influences and variables. Teasing out real cause and effect is a challenge.
- Generational boundaries of about 20 years do not accurately represent the backgrounds and behaviours of cohesive groups. Instead, Generation X and the Baby Boomers are better represented by being split into two ten-year cohorts, and the same may be true of Generation Y as it matures.
- Viewpoint is important. How each person sees him/herself and how others may see that person is often different and leads to stereotyped images of Generation Y and of older generations by Generation Y.