The idea that generation explains how young people use digital technologies and that these "digital natives" are fundamentally different from the older "digital natives" in how they use and understand technology has been successfully debunked. Our work and in particular, the article, Digital Learners in Higher Education: Generation is Not the Issue, is part of the significant body of research that has exposed the superficiality of the techno-determinist rhetoric of the popular futurists (e.g., Tapscott, Prensky, Palfrey & Gasser and others). This article has been accepted for publication in the Canadian Journal of Learning & Technology but will probably not be published until sometime in 2011 so we are making a pre-publication version of the article available now.
We and others (e.g., see special issues of Journal of Computer Assisted Learning and Learning, Media & Technology) have moved beyond the simplistic generational perspective and have begun to explore the deeper and more important issues related to how higher education learners understand and use digital technologies in different parts of their lives. Stay tuned for more on this.
Thursday, December 23, 2010
Monday, December 20, 2010
Learning, the Net Generation and Digital Natives
The journal, Learning, Media and Technology has just published an issue with focus on the theme, Learning, the Net Generation and Digital Natives. I have only had chance to scan the articles but it looks like a very interesting issue that adds to the growing body of research that is helping to provide us with an evidence-based understanding of how young people are using digital technologies and how leisure and academic uses are interconnected. The issue is edited by Chris Jones from the UK Open University, Institute of Educational Technology.
From the editorial:
The articles in this issue paint a complex picture of change amongst young people, a picture at odds with the idea of a Net Generation composed of Digital Natives. They address the ways that leisure and study activities intertwine and suggest new methods for research need to be adopted to complement the predominantly survey methods currently deployed. The articles show that young people at school and university use technologies in ways that are related to their purposes and exhibit a diversity that contrasts with the idea of a sharp generational change. The articles agree that there are significant age-related changes but they suggest that these changes are mediated by the active appropriation of technology by young people who act purposively and in relation to influential institutional contexts.
Unfortunately, the journal is not open access so if you don't have access through your institution, you will have to pay to read this publically-funded research.
Thanks to Tannis Morgan for bringing this to my attention.
From the editorial:
The articles in this issue paint a complex picture of change amongst young people, a picture at odds with the idea of a Net Generation composed of Digital Natives. They address the ways that leisure and study activities intertwine and suggest new methods for research need to be adopted to complement the predominantly survey methods currently deployed. The articles show that young people at school and university use technologies in ways that are related to their purposes and exhibit a diversity that contrasts with the idea of a sharp generational change. The articles agree that there are significant age-related changes but they suggest that these changes are mediated by the active appropriation of technology by young people who act purposively and in relation to influential institutional contexts.
Unfortunately, the journal is not open access so if you don't have access through your institution, you will have to pay to read this publically-funded research.
Thanks to Tannis Morgan for bringing this to my attention.
Friday, October 29, 2010
The Digital Future of Higher Education
The evidence is clear: when it comes to the use of digital technologies in higher education, generation is not the issue. Portraying technology use in generational terms is simplistic and potentially costly. This is the conclusion of our research and of many other studies. But that doesn't mean our work is done. We still need to gain a fuller and deeper understanding of what impact the pervasive use of digital technologies is having on students and their learning. This is what we are now focusing on in the second phase of our Digital Learners in Higher Education research project. And it also one of the themes of an interesting one day conference that is being organized by Norm Friesen at Thompson Rivers University. Debating the Digital Future of Higher Education will feature keynote presentations by Anya Kamenetz, author of DIY University, and Professor Michael A. Peters, author of Knowledge Economy, Development and the Future of Higher Education and a debate on the net gen issue with yours truly.
The conference takes place Feb 22. Check out the website for details. Early bird registration starts from only $99.
The conference takes place Feb 22. Check out the website for details. Early bird registration starts from only $99.
Tuesday, October 26, 2010
Special Issue of Journal of Computer Assisted Learning
The Journal of Computer Assisted Learning has published a special issue on the Net Generation. It contains four excellent articles that move beyond simplistic notions of generation and provide a more nuanced and theoretically-grounded understanding of digital technology use. Unfortunately JCAL is not an open access journal so unless you have access to an institutional subscription, you will have to pay to read these articles. Why do we keep giving away our publically-funded intellectual property so publishers can sell it back to us?
Saturday, October 23, 2010
Visitors and Residents
One of the problems with The Net Gen discourse is that assumes that all people in this age group (which is not consistently defined) have the same set of characteristics, skills and aptitudes, particularly with respect to digital technologies. This simplistic, generationally and technologically deterministic perspective hides much more important differences in how people use and understand technology and particularly the social web. David White's visitors and residents principle is an excellent example of how moving beyond age provides us with an opportunity to get a deeper understanding of how people use and understand digital technology. I am a bit uncomfortable with labeling because people rarely fall neatly into the conceptual boxes we create but this framework is a much more meaningful way of thinking about the use of the social web and as David White emphasizes, it should be viewed more as spectrum rather than two discrete categories.
According to White: "The resident is an individual who lives a percentage of their life online. The web supports the projection of their identity and facilitates relationships. These are people who have an persona online which they regularly maintain. This$ persona is normally primarily in a social networking sites but it is also likely to be in evidence in blogs or comments, via image sharing services etc"
"The Visitor is an individual who uses the web as a tool in an organised manner whenever the need arises. They may book a holiday or research a specific subject. They may choose to use a voice chat tool if they have friends or family abroad. Often the Visitor puts aside a specific time to go online rather than sitting down at a screen to maintain their presence at any point during the day."
The research that David White and colleagues are doing suggests that age has nothing to do with whether you are a visitor or a resident. Once again, generation is not the issue.
Watch David White's engaging presentation on the visitors and residents principle.
Thanks to Terry Anderson for bringing this to my attention.
According to White: "The resident is an individual who lives a percentage of their life online. The web supports the projection of their identity and facilitates relationships. These are people who have an persona online which they regularly maintain. This$ persona is normally primarily in a social networking sites but it is also likely to be in evidence in blogs or comments, via image sharing services etc"
"The Visitor is an individual who uses the web as a tool in an organised manner whenever the need arises. They may book a holiday or research a specific subject. They may choose to use a voice chat tool if they have friends or family abroad. Often the Visitor puts aside a specific time to go online rather than sitting down at a screen to maintain their presence at any point during the day."
The research that David White and colleagues are doing suggests that age has nothing to do with whether you are a visitor or a resident. Once again, generation is not the issue.
Watch David White's engaging presentation on the visitors and residents principle.
Thanks to Terry Anderson for bringing this to my attention.
Tuesday, September 21, 2010
Generational Explanation is a Gross Oversimplification
There is a growing body of solid research-based evidence that contradicts the popular view of the digital native as part of a technologically-savvy generation that differs fundamentally from previous generations. The latest evidence comes from a special issue of the Journal of Computer Assisted Learning, Desribing or Debunking: The Net Generation and Digital Natives. The four articles in the special edition reject the popular view as a gross oversimplification and argue that the issues at play are more complex and nuanced that we have been led to believe. The articles show that generation is not a useful or accurate variable and that technology adoption and use is much more varied within the net generation age group than the popular discourse suggests. For example, in the article, Beyond Natives and Immigrants: Exploring Types of Net Generation Students, Kennedy et al. identified four statistically robust types of student technology users: Power, Ordinary, Irregular, Basic. All of these were within the net generation age group. This, they say, confirms previous research that found widespread diversity in students' technology experiences. They conclude: "the clear implications of these findings is that large scale changes in curriculum or teaching approach based on assumptions about the technology experience of this generation of students as suggestted, for example, by Prensky (2001a) snd by Oblinger (2008) cnnot be justified."
I haven't read the other three articles but, based on the abstracts, they appear to provide some new and more useful insights into the issue.
Table of Contents:
Beyond the ‘digital natives’ debate: Towards a more nuanced understanding of students' technology experiences, S. Bennett and K. Maton
Beyond natives and immigrants: exploring types of net generation students,
G. Kennedy, T. Judd, B. Dalgarno and J. Waycott
Net generation students: agency and choice and the new technologies,
C. Jones and G. Healing
Debunking the ‘digital native’: beyond digital apartheid, towards digital democracy,
C. Brown and L. Czerniewicz
Journal of Computer Assisted Learning: http://onlinelibrary.wiley.com/doi/10.1111/jca.2010.26.issue-5/
The only shortcoming of this special journal issue is it is not open access.
I haven't read the other three articles but, based on the abstracts, they appear to provide some new and more useful insights into the issue.
Table of Contents:
Beyond the ‘digital natives’ debate: Towards a more nuanced understanding of students' technology experiences, S. Bennett and K. Maton
Beyond natives and immigrants: exploring types of net generation students,
G. Kennedy, T. Judd, B. Dalgarno and J. Waycott
Net generation students: agency and choice and the new technologies,
C. Jones and G. Healing
Debunking the ‘digital native’: beyond digital apartheid, towards digital democracy,
C. Brown and L. Czerniewicz
Journal of Computer Assisted Learning: http://onlinelibrary.wiley.com/doi/10.1111/jca.2010.26.issue-5/
The only shortcoming of this special journal issue is it is not open access.
Wednesday, September 15, 2010
The Net Gen Skeptic Message and the Media
It has taken over two years but it finally feels like our message is getting through and that educators are starting to seriously question the prevailing myth about the uniqueness of the net generation and all that supposedly implies. I have been encouraged by the frequent requests to speak on this issue from all over the world. Perhaps it's only because the organizers can't afford the high fees of the net gen myth generators, but I have had the opportunity to present at a number of educational conferences over the past two years, events that normally would have invited somebody to present the net gen perspective.
Also encouraging is that the mainstream media is paying attention. I was interviewed on the morning CBC Radio program in Prince George earlier in the month and then on the national CBC News Network. My experience with these two interviews reveals a lot about the pervasiveness of the net gen myth and the difficulty in presenting a complex issue in the mainstream media. It also reminds me of one of the reasons I got out of television news over 30 years ago.
I first got a request from the CBC Radio afternoon program in Prince George but after explaining my perspective to the producer in a pre-interview she confessed that this wasn't what they were expecting and they would have to get back to me. They never did and I suspect the reason is they were looking for somebody to present the same old story about how the net generation is changing the world. It was reassuring then when a few days later the CBC morning show called and after listening to me explain my point of view agreed to interview me. I was somewhat put off as I sat listening to the lead-in to my interview at 7:40 am and heard the announcer say, "Coming up, an interview with a BCIT professor who doesn't believe in technology in the classroom." Where did this come from? I have never expressed that position so I began my interview by correcting that misrepresentation. After that I thought things went pretty well. The interviewer, Wil Fundal, asked some excellent questions that actually allowed me to speak to some of the key findings of our research.
Contrast this with my experience with CBC News Network later in the week. I was initially asked to be part of a panel discussion with Don Tapscott but he had to withdraw due to an emergency so I was left with a one on one interview with the host Dianne Buckner. Despite spending over 30 minutes giving the background to the associate producer, the questions in the four minute interview ended up being something like, "So, is there a place for technology in the classroom?" and "So, is technology making our students stupid?" and "What are some of the concerns about using technology in the classroom?" In other words, questions clearly informed by the simplistic technology is good or bad discourse. I struggled to redirect the conversation to my point which is this is not a matter of technology good or bad, but using technology appropriately that takes into account the context and is not driven by superficial, simplistic and unfounded notions of generation. I think I got my point across but it wasn't easy. It didn't help that it was 7:45 am on a Sunday and I was speaking to a camera. Diane Buckner thanked me and moved on to the next weighty issue on the show, how to manage expectations of children when doing back to school shopping.
So I think the net gen skeptic message is gaining traction but it is a struggle. The simplistic net gen myth clearly is an easier sell than our message and the mainstream media doesn't handle complexity well.
Two interesting postscripts: CBC Radio obliged my request and sent me an mp3 copy of my interview, but only on the condition that I not post it on a website. CBC News Network said they would send me a DVD of my interview but it would take about two weeks!. Apparently they can't send me a digital file.
Also encouraging is that the mainstream media is paying attention. I was interviewed on the morning CBC Radio program in Prince George earlier in the month and then on the national CBC News Network. My experience with these two interviews reveals a lot about the pervasiveness of the net gen myth and the difficulty in presenting a complex issue in the mainstream media. It also reminds me of one of the reasons I got out of television news over 30 years ago.
I first got a request from the CBC Radio afternoon program in Prince George but after explaining my perspective to the producer in a pre-interview she confessed that this wasn't what they were expecting and they would have to get back to me. They never did and I suspect the reason is they were looking for somebody to present the same old story about how the net generation is changing the world. It was reassuring then when a few days later the CBC morning show called and after listening to me explain my point of view agreed to interview me. I was somewhat put off as I sat listening to the lead-in to my interview at 7:40 am and heard the announcer say, "Coming up, an interview with a BCIT professor who doesn't believe in technology in the classroom." Where did this come from? I have never expressed that position so I began my interview by correcting that misrepresentation. After that I thought things went pretty well. The interviewer, Wil Fundal, asked some excellent questions that actually allowed me to speak to some of the key findings of our research.
Contrast this with my experience with CBC News Network later in the week. I was initially asked to be part of a panel discussion with Don Tapscott but he had to withdraw due to an emergency so I was left with a one on one interview with the host Dianne Buckner. Despite spending over 30 minutes giving the background to the associate producer, the questions in the four minute interview ended up being something like, "So, is there a place for technology in the classroom?" and "So, is technology making our students stupid?" and "What are some of the concerns about using technology in the classroom?" In other words, questions clearly informed by the simplistic technology is good or bad discourse. I struggled to redirect the conversation to my point which is this is not a matter of technology good or bad, but using technology appropriately that takes into account the context and is not driven by superficial, simplistic and unfounded notions of generation. I think I got my point across but it wasn't easy. It didn't help that it was 7:45 am on a Sunday and I was speaking to a camera. Diane Buckner thanked me and moved on to the next weighty issue on the show, how to manage expectations of children when doing back to school shopping.
So I think the net gen skeptic message is gaining traction but it is a struggle. The simplistic net gen myth clearly is an easier sell than our message and the mainstream media doesn't handle complexity well.
Two interesting postscripts: CBC Radio obliged my request and sent me an mp3 copy of my interview, but only on the condition that I not post it on a website. CBC News Network said they would send me a DVD of my interview but it would take about two weeks!. Apparently they can't send me a digital file.
Tuesday, September 7, 2010
Multitasking Lowers Academic Performance
It says something about how firmly entrenched the net generation myth has become that we need to conduct a study to show that being distracted and unfocused has a negative impact on academic performance.
One of the claims made by the net generation myth creators is that young people can multitask efficiently. They can do this, apparently, because they have grown up with digital technology and have become used to multitasking. This claim isn't based on any research but rather is a dubious conclusion based on observing that young people seem to be always doing so many things at the same time: texting, surfing the Internet, chatting on mobile phones, and, somewhere in between, studying. They must, the simple-minded argument goes, be doing all of those things well. Well, no.
A study from the Open University of the Netherlands, reported in the Daily Mail, shows that students who were using Facebook while studying had exam results that were 20% lower than those who were not using Facebook but instead were focusing their attention on the studying.
Dr. Paul Kirschner who conducted the study says: "Our study, and other previous work, suggests that while people may think constant task-switching allows them to get more done in less time, the reality is it extends the amount of time needed to carry out tasks and leads to more mistakes...We should resist the fashionable views of educational gurus that children can multi-task, and that we should adapt our education systems accordingly to keep up with the times."
One of the claims made by the net generation myth creators is that young people can multitask efficiently. They can do this, apparently, because they have grown up with digital technology and have become used to multitasking. This claim isn't based on any research but rather is a dubious conclusion based on observing that young people seem to be always doing so many things at the same time: texting, surfing the Internet, chatting on mobile phones, and, somewhere in between, studying. They must, the simple-minded argument goes, be doing all of those things well. Well, no.
A study from the Open University of the Netherlands, reported in the Daily Mail, shows that students who were using Facebook while studying had exam results that were 20% lower than those who were not using Facebook but instead were focusing their attention on the studying.
Dr. Paul Kirschner who conducted the study says: "Our study, and other previous work, suggests that while people may think constant task-switching allows them to get more done in less time, the reality is it extends the amount of time needed to carry out tasks and leads to more mistakes...We should resist the fashionable views of educational gurus that children can multi-task, and that we should adapt our education systems accordingly to keep up with the times."
See also, the post: Multitaskers Bad at Multitasking from August 2009
Friday, July 30, 2010
Methodology Matters in Digital Learner Research
The study by Hargittai et al. (2010) that I reported on in my previous post is and example of a methodologically sound piece of research. This is unlike much of the popular writing on this topic which tends to be speculative, anecdotal or research based on questionable methodology. Educators have tended to pay more attention to the latter than the former. The result is a widepread belief that all people born after 1982 are technologically sophisticated and digtially literate and that we need to make radical changes to our educational systems to accomodate this generation. As the growing body of sound research, like that of Hargittai et al. (2010) is showing, this popular view is not grounded in fact.
Here are some key methodological strengths of the Hargittai study:
1) they actually observed user behaviour rather than relying on self reports and they didn't restrict what Web sites participants could consult: "Our findings suggest that utilizing this more naturalistic method allows us to uncover user practices that have been hard to capture using earlier methods."
2) They linked trustworthiness and credibility to branding which has been neglected in earlier studies and they took into account the full search context in their investigation: "How users get to a Web site is often as much a part of their evaluation of the destination site as any particular features of the pages they visit."
3) They used a mixture of quantitative and qualitative methods.
4) They administered a paper/pencil survey, "to avoid biasing against people who feel less comfortable filling out Web forms or who spend less time online and thus may have less opportunity to participate."
Look at the popular Net Gen literature and you won't find this kind of methodological rigour. And you won't find this conclusion:
"Students rely greatly on search engine brands to guide them to what they then perceive as credible material simply due to the fact that the destination page rose to the top of the results listingsof their preferred search engine."
A British study released last year came to similar conclusions about the information seeking behaviour of what it called the "Google Generation", a slighter younger group born in 1993 and later.
Here are some key methodological strengths of the Hargittai study:
1) they actually observed user behaviour rather than relying on self reports and they didn't restrict what Web sites participants could consult: "Our findings suggest that utilizing this more naturalistic method allows us to uncover user practices that have been hard to capture using earlier methods."
2) They linked trustworthiness and credibility to branding which has been neglected in earlier studies and they took into account the full search context in their investigation: "How users get to a Web site is often as much a part of their evaluation of the destination site as any particular features of the pages they visit."
3) They used a mixture of quantitative and qualitative methods.
4) They administered a paper/pencil survey, "to avoid biasing against people who feel less comfortable filling out Web forms or who spend less time online and thus may have less opportunity to participate."
Look at the popular Net Gen literature and you won't find this kind of methodological rigour. And you won't find this conclusion:
"Students rely greatly on search engine brands to guide them to what they then perceive as credible material simply due to the fact that the destination page rose to the top of the results listingsof their preferred search engine."
A British study released last year came to similar conclusions about the information seeking behaviour of what it called the "Google Generation", a slighter younger group born in 1993 and later.
Thursday, July 29, 2010
The Digital Literacy of "Digital Natives"
A clear trend is emerging in the net gen literature. On one hand, the pundits and futurists continue to argue that "digital natives" are sophisticated users of the new technologies who critically analyze the information they access online. In most cases, we have to take their word for these claims because the underlying research (if there is any) is often proprietary and the authors reveal little of their methodology.
On the other hand, most of the academic research on this topic is showing that generation really isn't an important discriminator and that "digital natives", in fact, appear to have a superficial understanding of the new technologies, use the new technologies for very limited and specific purposes, and have superficial information-seeking and analysis skills. Now a new study has just been published that provides further evidence of the need to be extremely skeptical of the the often-repeated claims made by the likes of Tapscott, Prensky, and Palfery & Gasser and others.
Hargittai, Fullerton, Menchen-Trevino and Thomas (2010) investigated how young adults at a US university look for and evaluate online content. They found that the students they studied displayed an inordinate level of trust in search engine brand as a measure of credibility: "Over a quarter of the respondents mentioned that they chose a Web site because the search engine had returned that site as the first result suggesting considerable trust in these services. In some cases, the respondent regarded the search engine as the relevant entity for which to evaluate trustworthiness, rather than the Web site that contained the information." Only 10% of the students bothered to verify the site author's credentials: "These findings suggest that students' level of faith in their search engine of choice is so high they do not feel the need to verify for themselves who authored the pages they view or what their qualifications might be."
When asked how they decide to visit a Web site, the most important factor mentioned by the students was "being able to identify easily the sources of information on the site". However, "knowing who owns the Web site" and "knowing what business and organizations financially support the site" were less important to students. When asked how they determine the credibility of the information, the least common actions were "checking if contact information is provided on the Web site" and "checking the qualifications or credentials of the author." Checking the "about us" section the Web site was also something that students did either rarely or on average.
Contrast these findings with what Tapscott (2009) has to say in Grown Up Digital:
"Net Geners are the new scrutinizers. Given the large number of information sources on the Web, not to mention unreliable information - today's youth have the ability to distinguish fact from fiction. The Net Generation knows to be skeptical whenever they're online. "
Palfrey & Gasser (2008) in Born Digital provide a slightly different, but equally positive, perspective on the critical faculties of "digital natives". They argue that "digital natives have a sophisticated process for gathering information from the Web that allows them to develop a deep understanding of current events and issues is often underestimated." "Digital natives" are "interacting with information in constructive ways", gathering information "through a multistep process that involves grazing, a 'deep dive', and a feedback loop. They are perfeting the art of grazing through the huge amount of information that comes their way on a daily basis."
But here's the important difference between the work of academic researchers like Hargittai and colleagues and books by people like Tapscott and Palfrey and Gasser: Hargittai's work has been subjected to peer review by experts in the field, has been published in academic journals and provides full details of the research methodology and how the research was funded and supported.
As Hargittai and colleagues conclude:
"While some have made overarching assumptions about young people's universal savvy with digital media due to their lifelong exposure to them (e.g., Prensky, 2001; Tapscott, 1998)...empirical evidence does not necessarily support this position...Students are not always turning to the most relevant cues to determine the credibility of online content."
Read the full article, Trust Online: Young Adults' Evaluation of Web Content.
On the other hand, most of the academic research on this topic is showing that generation really isn't an important discriminator and that "digital natives", in fact, appear to have a superficial understanding of the new technologies, use the new technologies for very limited and specific purposes, and have superficial information-seeking and analysis skills. Now a new study has just been published that provides further evidence of the need to be extremely skeptical of the the often-repeated claims made by the likes of Tapscott, Prensky, and Palfery & Gasser and others.
Hargittai, Fullerton, Menchen-Trevino and Thomas (2010) investigated how young adults at a US university look for and evaluate online content. They found that the students they studied displayed an inordinate level of trust in search engine brand as a measure of credibility: "Over a quarter of the respondents mentioned that they chose a Web site because the search engine had returned that site as the first result suggesting considerable trust in these services. In some cases, the respondent regarded the search engine as the relevant entity for which to evaluate trustworthiness, rather than the Web site that contained the information." Only 10% of the students bothered to verify the site author's credentials: "These findings suggest that students' level of faith in their search engine of choice is so high they do not feel the need to verify for themselves who authored the pages they view or what their qualifications might be."
When asked how they decide to visit a Web site, the most important factor mentioned by the students was "being able to identify easily the sources of information on the site". However, "knowing who owns the Web site" and "knowing what business and organizations financially support the site" were less important to students. When asked how they determine the credibility of the information, the least common actions were "checking if contact information is provided on the Web site" and "checking the qualifications or credentials of the author." Checking the "about us" section the Web site was also something that students did either rarely or on average.
Contrast these findings with what Tapscott (2009) has to say in Grown Up Digital:
"Net Geners are the new scrutinizers. Given the large number of information sources on the Web, not to mention unreliable information - today's youth have the ability to distinguish fact from fiction. The Net Generation knows to be skeptical whenever they're online. "
Palfrey & Gasser (2008) in Born Digital provide a slightly different, but equally positive, perspective on the critical faculties of "digital natives". They argue that "digital natives have a sophisticated process for gathering information from the Web that allows them to develop a deep understanding of current events and issues is often underestimated." "Digital natives" are "interacting with information in constructive ways", gathering information "through a multistep process that involves grazing, a 'deep dive', and a feedback loop. They are perfeting the art of grazing through the huge amount of information that comes their way on a daily basis."
But here's the important difference between the work of academic researchers like Hargittai and colleagues and books by people like Tapscott and Palfrey and Gasser: Hargittai's work has been subjected to peer review by experts in the field, has been published in academic journals and provides full details of the research methodology and how the research was funded and supported.
As Hargittai and colleagues conclude:
"While some have made overarching assumptions about young people's universal savvy with digital media due to their lifelong exposure to them (e.g., Prensky, 2001; Tapscott, 1998)...empirical evidence does not necessarily support this position...Students are not always turning to the most relevant cues to determine the credibility of online content."
Read the full article, Trust Online: Young Adults' Evaluation of Web Content.
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